In this competitive age, your clients need to see exactly what you are offering them in one easy to read, complete package. There is no better way to show off you industry prowess than by using the medium of printed media. Websites, social media and other online marketing campaigns all play a big part in growing your brand awareness, but an actual, tangible information source they can hold in their hands is an important part of your business strategy.
Digital printing is more important than ever, as it enables your company to complete the sales circle for your business. Your printed media acts as a sign post to divert traffic through to your website and other online marketing campaigns. With this in mind, the production of your brochure should be well thought out, with all your goals identified before you get to the print stage. Key points to keep in mind:
A photocopied piece of paper, or word document attached to an email just won’t cut it.
Your brochure should look glossy, be informative and show your business in the best light.
Your brochure should be unique and different from your competitorsYour brochure should be professionally designed, using high definition photography, be well copy written and clearly retain your brand identity
Your brochure should be fit for purpose and designed to suit your business – what works for a high end retailer for example, may not work for a plumber
Finally, you should identify exactly what you want to brochure to do. Will it just be a source of information for your would-be customers for example, or is there to garner enquiries or new links to your website
Once you have wrapped your head around how best to represent your business in print, take a moment to remember that the importance of print cannot be underestimated. It is invaluable to your institution on so many levels; it is a physical reminder of your services, offers longevity and adds gravitas to your online marketing. Of course, it can also reach that corner of the consumer market that is not yet media savvy. Printed media is the cherry on the top of your online marketing campaigns.