Thats not an unreasonable request, here are a couple of example replies a website designer / SEO Company will give you on an initial enquiry about improving your website:
1 Thanks again for the opportunity to work with you on your website. I have taken a look at the site and can already see some points I can do to help improve your website rankings and make it convert better.
I’d recommend getting your phone number placed on the top of the site to better convert your page views into paying clients. I’d also work on doing some onsite work ensuring the technical aspects of your site are SEO (Search Engine Optimisation) ready, this includes page titles, your site content and meta descriptions.
Once we’re happy with that I will build some great quality links to your website for a number of search terms (which I will go into detail more) these links will help your trust value within Googles search algorithm, thus improving your rankings. I will drip in links over each month, and by month 2 or 3 we should really start seeing some good ROI for this in time for the warmer months for your business. I will attach some search term I’d recommend we target for your website.
The average monthly search terms for this are 2500 a month, however in March and April this year this term was searched over 4000 times.
By getting you in the top 3 for this search you’re looking at obtaining an estimated 10 extra clients a month for this term and around 15 in the peak months of March and April
should the pattern continue into the next year.
We would monitor your progress and give you a monthly report to show how we are doing as well as tracking these in Google Analytics.
For these results a healthy budget would be a few hundred pounds per month, however if this is out of your budget range we can always scale this back however the results would take longer. If you have any questions then by all means call me or email me and I’d be more than happy to answer these for you. I look forward to your response
2 Sorry for the delay, I have been finishing some outstanding SEO work in the past few weeks. I have attached a document of keyphrases I think you should show up for on search engines. I primarily work on getting my clients up the top for search terms on Google and Bing, but smaller search engines (Yahoo, Ask, Aol etc…) tend to follow the two web giants. SEO (search engine optimisation) is used to describe website optimisation and online marketing which primarily affects where you show on search engines (google, bing, yahoo).
Getting top rankings usually takes around 3 months to start showing, this all depends on any SEO work previously done to the website and the website itself. I have had a look at your website and have received some feedback from friends, family and
a few employees. Overall, we agree the site looks clean, however, I would recommend several changes – not only for getting you to the top of Google but to make the website
more appealing and easy to use when people do visit. After all, there is no point spending money getting you found, if people aren’t going to use you.
Your website runs on a software called WordPress, this is primarily a Blogging system, but is great for allowing users to edit their websites without knowledge of coding. The
website is currently setup as a blog, if you search the results show twice, along with ‘posted by admin, the date, comments off’ – all of this should be hidden. In the menu there is a link (top right), which links to a page which isn’t required. This info should be on the home page.
The links on the right hand side of the pages (categories, Archives and Meta) are of no use to the visitors. This doesn’t help your SEO either. These are just a few points to consider. If I were to provide a Search Engine Optimisation service to you to get you showing well on Google, I highly recommend making several changes to the site to make it more appealing, user friendly and search engine friendly. The best way to work SEO is to work to a set budget as the work is ongoing weekly work. Do you have a budget in mind?