Basics of Email marketing

Why use email marketing? • Other online marketing options: • Social, SEO, Non PPC mobile marketing, content / viral marketing, non PPC display advertising, PPC, affiliate marketing • Email marketing • Cost effective • Data tracking • Campaigns can be automated • Its absolutely immediately • It generates more sales Email software providers main function…

Basics of Search Engine Optimisation

Why use search marketing? • Other online marketing options: • Social, email marketing, non PPC display advertising, PPC, affiliate marketing • SEO • Google alone 100 billion search queries per month • Not all search engines are search engines.. • It usually does not cost • PPC versus organic – organic wins easily Planning your…

Why use Affiliate marketing?

• Other online marketing options: • SEO, social, email marketing, Non PPC display advertising, PPC • Affiliate Marketing • Low risk • Search affiliates • Builds your online authority and ranking • Ready made specialist networks / providers • Global 24/7/365 Affiliate Marketing – Merchant or Publisher? • Publishers – make money from ads placed…

Website Visitors – Tracking Success

What is Web Analytics Web analytics is the measurement collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. The Main Players • Google Analytics • Yahoo Web Analytics • Adobe • Click Tale Why use Analytics? • Conversion optimization • What to do with visitors to your site? •…

Online Marketing Fundamentals

Achieving results takes hard work • Our primary objective is to help you become an effective online marketer • We are not going to make any false promises its going to be hard • Online marketing can be extremely rewarding once approached in the correct way Online Marketing Methodology • Marketing edge • Concept of…