Information about our SEO programs that are designed purely to make your website more efficient in attracting targeted visitors.
It’s all very well us talking about Search Engine Optimisation and how we can get you to page one of the main search engines, but why should you take our word for it? Here are some of our clients’ Google rankings for particular keywords to prove that our industry-leading techniques really deliver what we promise.
Latest Google Developments
Penguin Updates Key Facts:
- Penguin was released on the 24th of April.
- It was said to impact around 3.1% of search queries; however, we have found this percent to be much higher.
- Penguin looks towards every point within the webmaster guidelines.
- In the initial stages there were many abnormalities within the SERPs, these abnormalities have been slowly improving.
Panda Update Key Facts:
- Panda is an update that is released every month by Google.
- Panda looks towards lowering the mark for “low-quality” sites.
- Many websites with low quality links have seen a drop in rankings as a result of this update.
Our dedicated Research & Development team communicate all our findings to our clients, allowing them to remain proactive to any Google changes.
Off Page Analysis & Competitor Comparison
Google looks at three main things when checking out websites, Age (which we cannot affect), Relevance (which is determined through the content on your site) and finally Authority (which is determined in by the quality and quantity of the backlinks).
We provide you with a graph that shows the number of backlinks you have and one that shows you how many different domains these links are coming from. Google will start to disregard the authority of links if you keep getting them from the same sites, so to have only a few links from a small number of domains is not good enough.
We will Look at your competitors to find out who has the most backlinks and normally we will find that these links are coming from a much greater number of referring domains so we aim to match your competitors linking strategy.
Keyword Targeting Strategy
When deciding the best keywords to target in an SEO campaign, it’s important to go on more than just gut feeling. We use a number of tools to help us create strong keyword strategies that:
- Have a good monthly search volume
- The search intent is clear
- Rankings are achievable in a reasonable timeframe
Keywords that are less often searched are known as “longtail keywords”.
Although there is less direct demand for these keywords, they are often easier to rank well for in a quick time frame because the competition is lower. Longtail keywords also tend to convert into sales and leads much better than head terms as they are generally more specific, and sales focussed.
Keywords that are searched for frequently are often called “head terms”.
Head terms have a greater monthly search volume but are far more competitive to rank for than longtail keywords. The conversion rate also tends to be much lower as the terms are more general and research-based than the longtail variations.
Seasonal keywords are terms with search volume that fluctuates significantly during the course of the year.
When considering which keywords to target, it’s always important to think of the seasonality, as this will affect the monthly traffic to the site and the time taken to see a return on the investment.
On Page Content Overview
The homepage can be considered one of the most important pages on the site, from both a user’s point of view, and an SEO point of view.
Homepage content adds relevancy to a page and allows deep linking, allowing authority to be spread deeper to the rest of the site.
Product pages are generally thin on content because they only have the default manufacturer content on by default. This additional content will serve to reinforce the page and give it uniqueness and relevancy.
Manufacturer descriptions are often sales based in context and this isn’t always what visitors want to read. Search engines will also react better to fresh and relevant content compared to that written by a manufacturer, which is often duplicated throughout dozens if not more sites on the web.
Core pages or category pages exist to reinforce a set of services or a brand/manufacturer to the user. From an SEO point of view it allows the pages to be found and ranked based on relevance and authority.
This placement of this content is crucial as these are often used as landing pages. Linking throughout this content will further reinforce the product pages.
Blogs normally exist for both opinionated and factual content about products, brands or services. They also allow linking to relevant pages within the site to pass on authority from the blog.
Blogs are an important part of the linking building process as it helps pass authority back to your main landing page – the homepage, as well as specific product or category pages.
Our Pledge: This is our link building commitment to clients to ensure an effective and natural linking profile is generated through our methods. Link building is one of the signals that search engines look at when deciding how to rank sites in the SERPS. At Delicious Webdesign, we perform comprehensive checks on all sites we submit links to.
An important part of generating a good linking profile is to be natural with the anchor text used. We ensure links we create for clients use a diverse range of anchor texts that are keyword and brand focussed.
Reporting & Replacement:
At Delicious Webdesign we offer one of the most comprehensive link tracking and monitoring services available from any link building provider. Our system is able to perform a variety of tasks that offer detailed statistics and information about links placed by Delicious Webdesign.
The benefits of your company using our link tracking are substantial. In one central hub, we can monitor EVERY link that has ever been placed through Delicious Webdesign with a plethora of information and statistics relating to each individual link. We can guarantee that every link placed by us has to pass our stringent quality assurance checks to maintain the high levels of quality that Delicious Webdesign is renowned for, and endeavour to replace where applicable.
What makes a good link?
When sourcing links for our client’s websites we follow these key criteria:
Relevancy – is the link on a site that’s relevant to the client’s industry?
Authority – is the site a trusted source and does it carry good link authority weighting?
Diversity – ensure links are sourced from a wide variety of different websites.
SEO and Social Media
Google is constantly looking for new ways to tweak their algorithm in an effort to better determine the relevancy of a website for a user’s particular query. Now Social Media now plays a significant role in determining rankings.
There are currently five main social platforms which now have a direct impact on rankings within Google:
Social signals affecting Google rankings is, as mentioned, fairly new. Due to this, we expect that the weight of social signals to increase in the near future across the three social networks mentioned; Google, Twitter and Facebook. Because of this, it is becoming increasingly important to maintain a social media presence.
Monitoring & Reporting
Using Analytics we can measure every aspect of your search engine optimisation
campaign. Prior to the search engine optimisation program commencing we are able
to define and understand organic traffic volumes by keywords, post implementation
we can then measure the ongoing effect of the SEO program. Not only do we measure
positions by keyword but also the ROI this delivers.
The success of SEO is measured in 3 ways, positions, traffic & ROI. Our detailed
ranking reports provide week on week statistics, including if keywords have moved up
or down, new entries & any keywords that may have dropped from the listings. This
is produced on our own industry leading suite that includes our own bespoke ranking
software. This data enables a proactive approach maintaining & improving rankings continually.
Our ranking reports not only include the keywords we are targeting through our SEO practices but also any keywords that are ranking naturally. This way
we can provide you with a full picture, keeping our services as transparent as possible.
When a campaign commences we will run an initial ranking report to see where the
site is positioning before we start working and then you can see the improvement as
we put our strategy in place.