Basics of Email marketing

Why use email marketing? • Other online marketing options: • Social, SEO, Non PPC mobile marketing, content / viral marketing, non PPC display advertising, PPC, affiliate marketing • Email marketing • Cost effective • Data tracking • Campaigns can be automated • Its absolutely immediately • It generates more sales Email software providers main function…

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Basics of Search Engine Optimisation

Why use search marketing? • Other online marketing options: • Social, email marketing, non PPC display advertising, PPC, affiliate marketing • SEO • Google alone 100 billion search queries per month • Not all search engines are search engines.. • It usually does not cost • PPC versus organic – organic wins easily Planning your…

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Why use Affiliate marketing?

• Other online marketing options: • SEO, social, email marketing, Non PPC display advertising, PPC • Affiliate Marketing • Low risk • Search affiliates • Builds your online authority and ranking • Ready made specialist networks / providers • Global 24/7/365 Affiliate Marketing – Merchant or Publisher? • Publishers – make money from ads placed…

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Website Visitors – Tracking Success

What is Web Analytics Web analytics is the measurement collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. The Main Players • Google Analytics • Yahoo Web Analytics • Adobe • Click Tale Why use Analytics? • Conversion optimization • What to do with visitors to your site? •…

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Online Marketing Fundamentals

Achieving results takes hard work • Our primary objective is to help you become an effective online marketer • We are not going to make any false promises its going to be hard • Online marketing can be extremely rewarding once approached in the correct way Online Marketing Methodology • Marketing edge • Concept of…

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SEO Review Updates

Here is some example SEO action points that were sent to a client from an Indian SEO company, will hopefully review all these updates and give some feedback on the changes made and the impact it has on the client’s visitor numbers. We have started with your on-page changes and send you the suggestion file…

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